The Cup For Crushing It
With its leak-resistant lid and super-sturdy design, Dixie To Go cups are built for the millions of coffee-drinking Americans who crush their mornings. Sadly, these small feats of awesomeness go unnoticed - so we noticed.
The campaign kicked off with film.
Then, we launched The Crushtomizer - a website designed to let these morning dominators flaunt how they “crush it” by designing their very own, very awesome 3D-printed coffee stoppers made specifically for Dixie® To Go cups.