Creative Director | Copywriter
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The Cup For Crushing It

The Cup For Crushing It

With its leak-resistant lid and super-sturdy design, Dixie To Go cups are built for the millions of coffee-drinking Americans who crush their mornings. Sadly, these small feats of awesomeness go unnoticed - so we noticed. 

The campaign kicked off with film. 

 

 

 

 

Then, we launched The Crushtomizer - a website designed to let these morning dominators flaunt how they “crush it” by designing their very own, very awesome 3D-printed coffee stoppers made specifically for Dixie® To Go cups.

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