Executive Creative Director | Copywriter

About

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Oh, hello.

I grew up in Sydney, Australia where I spent my formative days pulling beers for seniors at a D-grade golf club and my nights playing bass for “Broth,” a metal band that I thought was really going places. It wasn’t.

Eventually, I traded in the eyeliner pencil for a regular one and never looked back. I've since gone on to become an internationally-awarded creative with my work being recognized by Cannes, D&AD, One Show, Clios, Art Director’s Club, London International, Rolling Stone, Variety, Wall Street Journal, Sofia Coppola, and my mum.


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Experience

Mojo Supermarket Executive Creative Director
August 2021 – Present

Droga5 Group Creative Director
August 2016 – Present

Leo Burnett Associate Creative Director
January 2013 – July 2016

McCann Senior Copywriter
April 2011 – December 2012

Ogilvy Copywriter
August 2006 – April 2011


Recognition


One Show


2023 - Gold
Experiential & Immersive: Craft / Use of Technology

2023 - Gold
Interactive, Online & Mobile: Gaming / Online

2022 - Best of Discipline
Best of Interactive & Mobile Craft

2022 - Gold
Music Videos

2022 - Gold
Innovation & Transformation

2022 - Gold
Online & Mobile Video

2022 - Gold
Craft

2022 - Gold
Use of Technology

2022 - Gold
Innovation & Transformation

2022 - Silver
UX/UI/User Experience/CX/DX

2022 - Bronze
Innovation in Experiential

2022 - Bronze
Innovation in Interactive, Online, and Mobile

2022 - Bronze
Digital Product

2022 - Merit
Websites

2022 - Merit
Visual Craft

2022 - Merit
Artist

2022 - Merit
Creative Effectiveness

2022 - Merit
Cultural Driver

2022 - Shortlist
Experiential- Brand Installations

2022 - Shortlist
Craft- Use of Technology

2022 - Shortlist
Music Videos

2022 - Shortlist
Innovation in Branded

2022 - Shortlist
Entertainment Creative Effectiveness

2022 - Shortlist
Experiential & Immersive

2022 - Shortlist
Interactive Video

2022 - Shortlist
Innovation in Interactive, Online & Mobile Interactive & Mobile Craft- UX/UI User Experience

2022 - Shortlist
UX/UI User Experience

2022 - Shortlist
Visual Craft-Visual Effects

2022 - Shortlist
Innovation in Interactive & Mobile Craft/ IP & Products- Digital Product

2022 - Shortlist
Artist/Brand Collaboration

2022 - Shortlist
Fusion Pencil

2022 - Shortlist
Creative Effectiveness

2021 - Gold
Music & Sound Craft / Use of Licensed Music

2021 - Silver
Film / User-Generated Content

2021 - Bronze
Moving Image Craft / Writing / Single

2020 - Gold
Co-promotions

2020 - Gold
Events & Experiential

2020 - Gold
Creative Effectiveness

2020 - Silver
Integrated Branding

2020 - Silver
Non-profit

2020 - Silver
Integrated Campaign

2020 - Silver
Live Events

2020 - Silver
Brand Installation

2020 - Bronze
Innovation

2020 - Merit
Social Media Active Engagement

2020 - Merit
Innovation

2020 - Merit
Community Building

2020 - Merit
Health & Wellness

2020 - Merit
Immersive Spaces

2020 - Merit
Brand Installation

2020 - Shortlist
Branded Content

2020 - Shortlist
Digital & Physical Games

2020 - Shortlist
Live Webcast

2020 - Shortlist
Stunts & Activation

2019 - Gold
Branded Entertainment

2019 - Shortlist
Experiential & Immersive

2017 - Shortlist
Online Films & Video / Long Form Single

2017 - Shortlist
Television / Long Form Single

2017 - Shortlist
Television / Varying Length Campaign

2016 - Bronze
Branded Entertainment: Music

2016 - Merit
PR: Brands, Products & Services

D&AD

2023 - Wood Pencil
Digital / User Participation

2023 - Wood Pencil
Experiential / Virtual Activations

2022 - Graphite Pencil
Digital Product

2022 - Graphite Pencil
Direct

2022 - Graphite Pencil
Experiential

2022 - Graphite Pencil
Entertainment

2022 - Graphite Pencil
Interaction

2022 - Graphite Pencil
Experiential

2022 - Graphite Pencil
User Participation

2022 - Wood Pencil
Digital Product

2022 - Wood Pencil
Impact

2022 - Shortlist
Art Direction

2022 - Shortlist
Digital

2022 - Shortlist
Digital Design

2022 - Shortlist
Entertainment

2022 - Shortlist
PR

2021 - Graphite Pencil
Media / Integrated

2021 - Wood Pencil
Digital / Integrated

2021 - Wood Pencil
Impact / Initiatives / Brands

2020 - Yellow Pencil
Sound Design & Use of Music

2020 - Graphite Pencil
Editing

2020 - Graphite Pencil
Use of Trends & Tactical Marketing

2020 - Graphite
Use of Events & Stunts

2020 - Wood Pencil
Use of Collaboration

2020 - Wood Pencil
Integrated

2020 - Shortlist
Immersive

2020 - Shortlist
Use of Audience

2016 - Wood Pencil
Interactive Communication

D&AD Impact

2019 - Wood Pencil
Humanitarian Aid



Clio Awards

2019 - Super Clio
TV & Film

2019 - Gold
Partnerships & Collaborations

2019 - Silver
Branded Entertainment

2019 - Silver
Partnerships & Collaborations

2019 - Bronze
Integrated

2019 - Bronze
Innovation

2019 - Shortlist
Partnerships & Collaborations

2015 - Finalist
Film



Clio Entertainment Awards

2019 - Grand Clio
Integrated Campaign

2019 - Grand Clio
Television / Streaming

2019 - Grand Clio
Social Good

2019 - Gold
Experiential Events

2019 - Gold
Innovation

2019 - Gold
Partnerships & Collaborations

2019 - Silver
Experiential & Events

2019 - Bronze
Digital OOH


Clio Entertainment Awards

2022 - Grand Clio
Partnerships & Collaborations

2022 - Gold
Innovation

2022 - Gold
Integrated Campaign


Ciclope Awards

2020 - Moving Image Craft
Gold


Cannes Lions

2022 - Gold
Interactive Brand Video

2022 - Gold
Brand Experience & Activation

2022 - Silver
Glass

2022 - Silver
Video/Moving Image

2022 - Silver
Tech-led Brand Experience

2022 - Silver
Partnerships

2022 - Bronze
Excellence in Music

2022 - Shortlist
UX & Journey Design

2022 - Shortlist
Use of Websites/Microsites

2022 - Shortlist
Not-for-profit/Charity/Government

2022 - Shortlist
Corporate Purpose & Social Responsibility

2021 - Silver
PR / Social Engagement

2021 - Silver
Film / Media / Entertainment

2021 - Silver
Film / Social Behavior

2021 - Silver
PR / Real-Time Response

2021 - Bronze
Brand Experience & Activation / Retail

2019 - Titanium Shortlist
Integrated Campaign

2019 - Shortlist
Creative Strategy

2019 - Shortlist
Brand Experience

2019 - Shortlist
Film

2019 - Shortlist
Film

2016 - Shortlist
User Generated Content in Visual Storytelling

2016 - Shortlist
Use of Original Composition

2016 - Shortlist
Excellence in Interactive Video

2016 - Shortlist
Production of Exclusive Artist Content in Partnership With a Cause

2016 - Shortlist
Use of an Artist as a Spokesperson / Ambassador in Partnership With a Cause

2016 - Shortlist
Music / Sound Design

2015 - Finalist
Film



ADC

2016 - Silver
Branded Content/Broadcast Digital



Webbys

2020 - Winner
Media & Entertainment 2020

2020 - Winner
People’s Voice Social Media Campaign

2020 - Nominee
Best Launch

2020 - Nominee
Integrated

2020 - Nominee
Viral

2020 - Nominee
Branded Content

2020 - Nominee
Real Time Response

2020 - Nominee
Experience Marketing

2020 - Nominee
Best Media Strategy

2020 - Honoree
360 Video

2020 - Honoree
Video Short Form

2016 - Winner
Internet Commercial

2016 - Nominee
Online Film & Video - Unscripted



London International Awards

2015 - Gold
TV/Cinema/Online Film - Humour

2015 - Silver
TV/Cinema/Online Film - Copywriting

2015 - Silver
TV/Cinema/Online Film



New York Festival

2016 - United Nations Award
Music Video

2015 - Second Prize Award
Film Craft

2015 - Third Prize Award
Television/Cinema/Online Products & Services



AICP

2016 - Winner
Cause Marketing

2016 - Finalist
Low Budget



National ADDY’S

2016 - Gold
Video & Sound

2016 - Silver
Public Service

2016 - Silver
Public Service

2016 - Silver
Internet Commercial

2016 - Bronze
Music Video

2015 - Gold
Out of Home Exterior/Static

2015 - Gold
Out of Home Exterior/Static



Effie Awards

2020 - Silver
Brand Experience

2016 - Gold
TV/Broadcast



Kinsale Shark Awards

2015 - Gold
International Film: TV/Online or Cinema Campaign

2015 - Gold
International Film: TV/Online or Cinema Single

2015 - Gold
International Film: TV/Online or Cinema Single



Epica Awards

2015 - Silver
Film



Comm Arts Advertising Awards

2015 - Finalist
Television



Obie Awards

2015 - Gold
Individual Execution Street Furniture/Transit/Alternative

2015 - Gold
Individual Execution Street Furniture/Transit/Alternative



Radio Mercury Awards

2014 - Finalist
Single Execution



Leo Burnett

8 Ball
Best in Network



Australian Interactive Media Industry Awards (AIMIA)

Finalist – 2009
AWARD Copy School

2006 - Finalist
Australasian Writers and Art Directors School