Work Shouldn’t Feel Like Work

For over 80 years, HP has been a leader of technology in the workplace. Now, they’re reimagining the role of AI in our working lives to get us closer to work we’re actually passionate about. 'The Wrong Kind of Busy' kicked off a new brand campaign by twisting the knife in a very real (very sad) stat that we spend over half our work days doing busy work.

We then followed this up with a product film demonstrating how the HP AI PC is designed to clear a path that gets you closer
to the work you actually want to do.