Creative Director | Copywriter
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Escape Your Parent's Basement

The Prudential Escape Room

From dungeons to prison cells and haunted hotels, the escape room phenomenon has reached a fever pitch among millennials. But according to the latest financial data, the one situation they can’t seem to escape is living with their parents.

So we created the Prudential Escape Room, an experience that let people live out 30 years of financial challenges in 30 minutes - starting off trapped in their parents basement.

The experienced launched at Fast Company's Innovation Festival in New York's Grand Central Station.

The experienced launched at Fast Company's Innovation Festival in New York's Grand Central Station.

21 carpenters for installation.

21 carpenters for installation.

21 hours to install.

21 hours to install.

3 generations living under one roof.

3 generations living under one roof.

The pressure was intense.

The pressure was intense.

As was the sweet release of retirement.

As was the sweet release of retirement.