Executive Creative Director | Copywriter
Passport closeup at UN.jpg

Slavery Cup

 The Slavery Cup

The FIFA World Cup in Qatar was built upon the backs of undocumented workers who arrived in the thousands only to have their passports confiscated, locking them into a system of indentured servitude and deadly working conditions.

On the eve of the opening ceremony, we flew to the headquarters of FIFA at Wembley Stadium in London, The United Nations in NYC, as well as the Al Bayt Stadiums in Qatar and distributed thousands of passports of the undocumented workers who died on the job, giving the FIFA World Cup the rebrand it needed to expose the truth.

Once the media took notice, we drove people to the website to further amplify the initiative, as well allow people to purchase a passport themselves where the proceeds from each sale were donated directly to Amnesty International to aid in their fight toward dismantling the Kafala system in the Middle East.